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There will be some mechanism of monetization, as there always is, and to pretend otherwise is kinda rude. Ads? Probably... selling of information? Most likely... Holding the program I and many others depend on to make a living hostage? You bet ya....
Sorry, just trying to keep it real...
That's not necessarily real. Not everything has to be a profit center. For example when Harmony Central.com first became part of Musician's Friend, it lost money. However, MF had acquired a place for advertising that was extremely cost-effective. The money those ads (which would have cost much more to place in other media) brought in from people clicking through and buying more than offset the losses. And because HC actually
saved money overall, it didn't need to be monetized from MF's sales.
Marketing
always shows up as a loss on a corporate balance sheet. But that doesn't mean it isn't worth doing and as the example above shows, it may pay for itself. Think about it: BandLab has now gotten on the radar of a huge community, as well as the people who saw the press releases about "Sonar" now being free. In terms of this community, BandLab reached an
incredibly targeted list - 100% people who use computers to make music! (That was my long-term goal for Tech+Music - to be able to sell advertising in it to help support Cakewalk by being able to go to companies and say "So...do you want to reach a
really targeted audience?")
In terms of
pricing, software has been devalued to the point where I believe BandLab is just accepting that reality. Software's
value, though, is something else. If being able to download software with Platinum's capabilities for free won't draw people to a web site, I don't know what will. Besides, it seems like there will be add-ons which if compelling enough, will help fund further CbB development.
Unless you're buying Harmony guitars and amps, Mono cases, purchasing products from music stores in Southeast Asia, donating to the tip jar, etc., I don't think
you are doing anything in particular to monetize CbB. Just enjoy the fact that others are