While attempting to understand what you're describing (I've always just double-clicked on the synth name in Browser/Plugins/Instruments), I came across inconsistencies between Sonar, Sonar Help and the Platinum reference manual. It's a mess and confusing.
In the Synth rack, I have no "Insert Synths" menu item in "Synth Settings Menu" as described in the manual, nor do I have the "Insert Synths Options" menu item as described in Help (greyed out or not).
But in any case (and described in both Help and the manual), doesn't the big

at the top of the Synth rack do what you want ?
It's called "Insert Synth". (Or is this what you're saying is greyed out ?)