cparmerlee
Again, this seems to be an argument why DAW makers should be looking to EXPAND their market rather than putting all their energy toward pleasing the faithful. Clearly a balance is required. Nobody is successful n teh long run by ignoring their base. But a fixation on the base can be just as bad.
Not to belabor the point, but a few other stats...
Consider that Sibelus, Finale, and Notion were all sold to larger companies (and believe me, if they were raking in the bucks they almost certainly would not have been up for sale). This is a perfect example of the companies that acquired them expanding their market; but Pro Tools notwithstanding (which is likely popular due to many reasons beyond including notation), companies whose products include notation do not have any commanding sales lead compared to programs that don't. According to MI Sales Trak, of the top 10 software brands for May, three offered products with notation and of those, products with notation represented only part of their product mix. I also think we can assume that not all people using those programs use the notation aspect. As to pure scoring programs, as mentioned previously they represent only a tiny fraction of overall sales.
From this you can conclude that the universe of people who would switch DAWs or pay extra for extra notation capabilities is sufficiently small that expanding into that market, or even dominating it, would make little difference to the bottom line. Producing a good virtual instrument, or adding features so as not to lose market share to competitors, would likely bring in a lot more income.
As Mudgel surmises correctly, not only is income low in the industry, margins are thin. Look at the resistance some people have to paying $149 for a year's worth of substantive updates to SONAR Platinum...based on what it costs to produce those updates and content, $149 is a
bargain. So companies cannot afford to throw money at something that won't justify the expenditure, or they risk going out of business or at least having to decimate the staff to reduce payroll. Looking at the sales of notation/scoring programs, and the sales of programs that include notation versus programs that don't, would make
any company nervous about making a significant investment into that world.
If they can pick up a failing company's IP inexpensively that's one thing, but to start a new initiative from scratch is something else - especially if it's a "universal" one, in which case they might actually be promoting sales for someone else's DAW. ("Well gee, if I'm using Pro Tools mostly because it has notation, and I can get better notation with Avid's 'Notation Companion' program in conjunction with Ableton Live, I'll buy the companion program and ditch Pro Tools in favor of Ableton Live.")
I'm not saying this is good, just that economic realities drive choices in this industry to a huge extent because of the thin margins and lack of product diversification. If Apple blows it with Apple Music, they won't care because they a) have so much cash in the bank, and b) they sell a gazillion smart phones.
If any program was suddenly to have the most amazing notation capabilities on the planet, I believe the difference it would make to market share would be tiny. Maybe it would be worth it to Pro Tools, which makes a bunch of money and has mature market penetration, to risk a bunch of bucks to increase its market share by (maybe) 1% or 2% but most other companies would be very wary.