They seem like really nice people who have business practices that just seem intended to offend.
Let's release ST3 with terrible orchestral samples and them release Miro 2 with better samples.
Let's do a buy one get x free and add the good instruments late in the sale to screw the people who already chose their instruments.
Let's have several seemingly incompatible ways to buy our stuff with each having an incompatible rewards system.
Let's have the rewards system cover 30% of the price max and not apply to sales.
I don't think any of it is intentional and in my communications they are always civil even when I'm not, just so many strange business decisions from the consumers perspective.