Positively Charged
Okay, thank you for the clarification. $200 every 12 months or $16.66 is double what I currently pay, which is about $149 every 18 months, or about $8.30-ish.
$199 is the "list price." There have been several upgrade offers at $149 (assuming you pay for the upgrade up front instead of over 12 months), and I suspect that there will continue to be specials in the years ahead.
But also, your math is wrong because the 18-month figure is inaccurate. IIRC correctly SONAR was introduced in 2001, and 14 years later, there have been 13 major releases (if you include the 8.5 release). That's very close to a 12-month average. So given waiting on the upgrade for a special, and the frequency of updates, the price difference is nowhere near a 100% increase.
But the trend is not going in the most friendly direction for me the customer.
Well, think about it for a second. You're getting bug fixes on an accelerated basis, new features, new content, a monthly eZine instead of just release notes, and the learning curve for new features is spread over 12 months, making it much easier to assimilate new features. Also, instead of having all update bugs released at once upon a major release with fixes that occur over the next several months, looking back at the history of monthly releases so far, bugs introduced with a new feature are typically gone by the next release, or in some cases, even sooner. And, customers can now choose to pay over 12 months if they're tight for cash. All of this strikes me as a much friendlier direction for the consumer.
Yes, I am thinking of it as a subscription, because that's what it is to me. X dollars monthly or X * 12 dollars minus some discount if paid annually. When it comes to personal finance, how is that not a subscription?
Because the software industry uses the word "subscription" to apply to software rental, not ownership. For example, PC World defines subscription software as software that becomes invalid (e.g., expires) if you don't continue paying, like the Adobe and Avid models. With SONAR, you get to keep what you buy, and it doesn't expire. If you choose not to upgrade, SONAR continues to work exactly the same as it did before.
In that respect, SONAR's plan is like a print magazine subscription, where you get to keep back issues even if you don't renew your subscription.