rbosco60
Now we have the ridiculous membership program.
Switching to Avid/ProTools won't get you away from the "membership program".
ProTools is moving to "subscription" based upgrades as well...
The way Cakewalk has implemented the subscription based method, it's not radically different from the past.
You can choose to pay the full upgrade cost up-front (same as it ever was - same as most software upgrades)... or you can make monthly installments (similar to Adobe's Creative Cloud).
Better than Creative Cloud, once you've paid for a year's cost, you own the license for that version (even if you decide to terminate the subscription).
If you pay monthly, you can work with Sonar for several months... and if you decide it's not for you... you're only out the cost of those months (not the full cost of the application).
A software company needs a stream of revenue to stay in business.
A yearly upgrade is a way to give users new features (and fixes)... while keeping revenue flowing.
When compared to the cost of other studio gear, software upgrades are very inexpensive.