charlyg
You have the ability to keep as much as you want in the red.
That is certainly true when new function appears as separately selectable components. But even in those releases, there is new function added to the core program, such as the ARA enhancements to support the drum replacer.
I'm simply suggesting that while hobbyists may enjoy "playing with the cute new kittens" every month, people who are more serious about recording (and I'm not in that camp) would probably appreciate a separation of new function from bug fixes. The 3-month cycle I outlined would seem to be a compromise that meets the needs of both groups.
The reality is that there really aren't many in that later camp (using Sonar for serious commercial production), so this becomes a self-fulfilling prophesy. The new gadget-of-the-month attracts hobbyists and is off-putting to the commercial users.
In reality, that might be the right marketing decision. Gibson may have concluded that Sonar cannot really compete for the serious user and has a very loyal, enthusiastic base of hobbyists. Because I am not a commercial user (95% of the time,) I can do OK with the current model. I am simply pointing out that this model is biased toward hobbyists and experimenters. Nothing wrong with that. It really might be the best marketing niche for Sonar in a very crowded industry.
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And I should add, a significant amount of the monthly content is in add-ons and scripts that clearly have no impact on the base product stability. There is no reason why these things couldn't continue to be added in the monthly cycle.