I ran into the same problem when I purchased SONAR Platinum. I already owned AD2 and a number of ADPaks. The AD2 install via Command Center kept telling me that the product couldn't be launched directly. Bah.
What I had to do was go to xlnaudio.com, log in to my account, go to My Products and "Register Product Key". That's where you paste in the serial number from Command Center.
Then, you use the XLN Online Installer app to activate the additional ADPaks AND Kit Pieces AND MIDI paks.