I can see both sides of the Sonitus comments, and another thing is that there are a lot of totally new users who will get a "first impression" from appearance only. A revamp of a GUI is not actually that complex, and aesthetics alone go a long way to a first time user/buyer.
Melda's plugins have that same initial "bleh" look about them. It took me a long time to get passed that and actually dissect them; and for some folks that first impression is the only one they will ever grant to something. So from the aspect of new users being impressed (and actually using) the Sonitus Suite, a GUI would benefit things going forward.
If people do not use your product, they are not going to buy add-ons to it anyway.