ampfixer
Who cares about May. The BIG pay off will be December 2015, likely New Years eve. Think about it. Most of us signed up for our annual subscriptions this January and will be deciding if we want to give it a break or stick with it, next January. Last day of December this year I'd expect a major carrot to be dropped in the hopes that the annual folks sign up for 2016.
I know I'm cynical, but I'd bet on it. If not December 2015 then January 2016, personal jet packs, oh ya.
Hmmm...I wouldn't bet too much on it. I think the idea has always been that people would look back over the past year and think they got enough Kool Stuph to make renewal worthwhile. Then again, I wouldn't be surprised if a pre-renewal email went out in December that lists what was received...people forget sometimes