dwardzala
I realize its a minor event relative to some in the industry
It's actually not so minor any more. I think they had something like 6,000 people last year...at the rate GearFest has been growing, it will start hitting Summer NAMM numbers in less than a decade.
Sweetwater puts a huge emphasis on educational seminars and workshops, so for those who haven't been, it's about a lot more than just the specials on gear and such. It's also a great place to make connections and meet people. I always look forward to going.