Ten years ago buying Sonar 4, everything audio related I bought had some kind of feedback to vendor - which daw you use. Everything but Sonar used to be there as a checkbox. This is more an exception nowadays.
Being owned those years by Roland helped a lot, I think.
I heard a story on a podcast about ProTools vs Cubase in studios. Panel meant that Steinberg have had their tries to enter sending some tech guys over to main studio venues and try to sell Cubase basically as main daw. But they failed due to not being compatible enough with hardware on site - controllers etc. Something like that - but Steinberg tried and failed - is what they meant in this podcast.
When entering a new realm we tend to be insecure - and marketing use that as much as they possibly can.
- What do the pro's use?
- What are used in studios?
Those are selling points - but not for Sonar so much.
So how to proceed marketing Sonar - Cakewalk, just be professional about it.
I followed Avid DUC forum since last fall - since this new debackle with new policy etc - PT being the only main daw I haven't had hands on.
But all this crap about PT12 that's been going around - now make even PT users post threads like this one. Even PT users are feeling insecure these day and the need to be excused for using it. There was this guy, Moderator even on forum - that posted this thread about how much he loved PT12 and how well it went recording this 30 piece orchestra etc.
Why did he feel to post that to begin with?
It doesn't take much for us to be insecure. Cakewalk has been forerunner in some fields, and still is top dog in many areas as I see it. x64 was early adopted, 64-bit engine was early adopted, in my view they crushed competition in how freeze is implemented(still to be in ProTools by the way). PC in X-series was also new thinking as I recall, more to resemble physical consoles kind of, and changed format for that.
I swapped daws like crazy the last five years to find the best solution for my music project.
I thought, a daw that cost so much more - it must be better on something, or better maintenance, support or similar. But found there is no correlation on price and these factors - when diving in the big money ponds.
What Cakewalk did so far with new policy really convinced me they mean business.
I feel they want more, and listen more - and deliver too.
Avid is trying to dictate terms and condition for their userbase - future will tell how that goes. Q1 2015 already show numbers in the red, and result down by $8 million same period last year. And Q2 and Q3 report this year will tell what future might be - if successful approach or outrageuous, which I feel it is.
I use Cakewalk Sonar - because I'm worth it....

...my bank account too....
But please Cakewalk, change the music on Rapture Pro trailer, the worst crap I ever heard - made me puke, almost, that off pitch portamento kind sound, more than music. Even if it's not my genre, it got to be likeable and not repulsive. I know there are much cooler sounds in there to show off - in my DP even.