Overloud has released Dopamine, an emulation of two classic tape encoding processors, used as enhancers, designed to revive individual tracks as well as complex mixes while preserving their natural tone. It is the fifth product in Overloud's Gem plugin line dedicated to mixing and mastering.
Overloud say Dopamine does not introduce unpleasant artefacts like the exciters do: it dynamically balances the harmonics that naturally exist in the original audio rather than generating non-existent harmonics by synthesizing them.
Features:

• Replicates the enhancing side of the tape noise reduction units.
• Simulates two classic processors: the 180 and the 361.
• Simulates two cartridges: the A-Type and the Stressor.
• Naturally enhances the audio by balancing the harmonic content.
• Allows to tweak the dynamic action of the effect.
• Very low CPU usage: you can open the plugin on each track of the session with a negligible CPU load.
• Lots of presets designed in real mixing sessions.

YouTube.com/watch?v=mYiGzrmHDwg
Dopamine is available as VST, AudioUnit and AAX plug-ins as well as stand-alone application, 32 and 64-bit for macOS and Windows operating systems at the introductory price of €89 / $89 until June 25th 2017. The list price is €139 / $139.
 
Read more at http://www.overloud.com

Overloud has been on fire recently!

This is not a criticism more a question - I just watched the video demo - could you not get the same effect with a bit of EQ, Compression and by the sounds of the demo, a volume increase?
Nigel
 

Perhaps.. This just replicates the old trick of encoding a cassette with Dolby and playing it back without Dolby to enhance the highs. The Dolby encoding process was dynamic in nature so you'd need to set up a dynamic EQ to replicate it I guess..