microapp
Cakewalk could have kept with the old payment model and released X4 'A' to 'L' on a monthly basis without all the hoopla.
Cakewalk
did keep the old payment model. They just added another payment option. I don't see any downside to giving customers more choices.
microapp
The new model is about continuous cash-flow pure and simple and has little to do with bug fixes or anything technical.
So just admit it and move on already. It is OK, we understand.
In
all the discussions about the Membership Program, cash flow was not brought up except as beneficial
potential result of the Membership Program. It was never the primary goal, like it was for Adobe. Think about it for a second - it
couldn't be. Unlike Adobe, Cakewalk still let people pay upfront if they wanted to. If everyone had decided to pay upfront (and there was no way to predict whether they would or not), Cakewalk would STILL have done the monthly releases and there would have been no changes in cash flow. Also remember there had been regular requests in the forum for a monthly payment option.
The other big difference is that the Adobe model is meant to
guarantee cash flow because if you don't pay, the software dies. So they knew upfront the cash flow would be there. With Cakewalk, you have the option to turn off the cash flow spigot at any time and keep using the software, as well as pay upfront.
The next logical question is if cash flow wasn't the priority, what was? The main goals of the Membership Program were to pick up more new users, make existing customers happy because they'd be getting fixes more regularly and new features sooner (how soon people forget - there had been quite a few complaints about bug fixes stopping after a few months because work started on the next big update, which was true), make life easier for the dev team, draw attention to SONAR every month instead of just once a year, and shake up the industry to get some mindshare/notoriety by doing something different from Adobe and other subscription models.
All those goals are being met.
Cash flow is short-term thinking. The thinking behind the Membership Program is much more strategic and longer-term. I realize you'll likely not believe that for whatever reason, but I was in on the discussions and it's the reality - what I know about Cakewalk's decision-making process was from
experiencing it, not speculating about it.
Of course from a business standpoint, the object is to create something that will allow the company to grow and gain more market share; the gamble is that SONAR will be more successful long-term because more people will see SONAR as much hipper software created by a more responsive company. That's far more important, and a much higher priority, than immediate cash flow.