I say: Less focus on content, (much) more on workflow!
In other words: I don't need any more plugins (most of us have a big arsenal of third-party plugins anyway), but a mastering suite like in Studio One (or better) would be nice, as would freely moveable bus channels in the console, interrupt-free editing in the tracks view while the song is playing, a greatly improved bounce dialog, track versions like in Cubase (aka playlists in Pro Tools), macros, etc ...