• SONAR
  • Is Platinum worth it? I'm a little nervous! (p.3)
2015/03/01 07:28:06
whitejs
And indeed we had one with X3 and prior.  Heck, Sonar Producer 8 was a great help to me and so many studio producers.  The evolution never ends!
2015/03/01 11:57:41
Paul P
whitejs
I would seriously ask, as I don't come here often, do you work for/with Cakewalk, or have vested interests in the company?



You could say that.
 
I  believe the info should be in Craig's signature, to avoid confusion to newcomers.
2015/03/01 12:37:38
Anderton
Unfortunately what I intend as humor often comes off as sarcasm...I say a lot of stuff with a smile on my face, not teeth clenched in anger. I'm not a fan of a text-only medium. At my seminars, I often make a lot of comments which if you were to write them down, would look snarky but they're the "laugh lines" that loosen up a crowd when accompanied by a grin.
 
It never occurred to me to put an affiliation in my sig because I've always been a huge SONAR supporter; the affiliation is in all my blog posts, and my forum posts aren't that different than what I've been posting long before the Gibson acquisition. But I think it's a good idea. The only problem is that I'm a Gibson employee, not a Cakewalk one, and I don't have to be here...I'm here because I want to be. So I'm not quite sure how to describe myself, especially because I'm so familiar with the software I also point out issues that others might not encounter. I'm still waiting for them to fix the VX-64 problem...and wondering why clicking on the CCC Platinum ProChannel Collection crashes the CCC... [Edit: scook pointed out that users will not encounter this, mine was a unique case because I did not clear out settings from something I tested.]
 
I'll try to keep this short. I felt in 2013 that Cakewalk was going down the tubes, and I'm not ashamed to admit I wanted to steal a Cakewalk employee for Gibson before the company disappeared and he was hired by someone else. That's when I found out the company was for sale. Gibson Brands' CEO has been a Cakewalk user since DOS, and when I asked if he wanted me to research this opportunity, he saw unrealized potential and said yes.
 
Cakewalk had a lot of plans they had never been able to implement for a variety of reasons. Despite the condition of the company, I felt if they could do what they always wanted to do, they could turn it around. And the company did something amazing - turned around a very bad year into a good one in the last three months of 2013. X3 (which was "baked" before the acquisition) was a great release and the community's faith in Cakewalk, which was rewarded by X3, basically saved the company.
 
So I have a business reason for wanting Cakewalk to succeed, although my job is not dependent on their success. But that's dwarfed by my personal reasons for wanting Cakewalk to succeed. I've known the people there for a couple decades and they are some of the nicest, sharpest, most dedicated people I've seen in any company - and I've consulted to companies literally from A to Z, including major companies like Microsoft but also Steinberg, Ableton, Native Instruments, Peavey, TASCAM, etc. etc. I know how much the people at Cakewalk care about their customers and how much they appreciate the community's support.
 
I was at meetings where the membership program was discussed and the entire thrust of it was "how do we create happy customers?" That was their sole motivation. Of course, a zillion happy customers would have business benefits. But the motivation wasn't "how do we have better cash flow?" and then they worked backwards from there. So when the program was introduced and the cynics came out saying that it was a money-grubbing scheme, Cakewalk would just take the money and not deliver anything, and that Cakewalk didn't care about its community, it was really disturbing to me that people could be that cynical and that distrusting. I understand why - I can read a newspaper as well as anyone else - but here was a company that was being idealistic and placing the customer first, and they were greeted with distrust and derision by some.
 
Yes, that does bother me. A lot. But it would also bother me if, say, Ableton did the same thing and got the same reaction. I have a lot of friends at Ableton and that company is also filled with nothing but dedicated people. My impatience with the human race is not limited to reactions to Cakewalk 
 
And yes, I do want Cakewalk to be successful. But 90% of that is because I'm a hardcore SONAR user, I depend on it, and I want the program to go as far as Cakewalk can take it. The other 10% that's business-related comes out of that. If I left Gibson tomorrow, my opinion would not change. If anything, I would become more of a booster because then no one could question my motives.

I'm not a kid. I'll be dead before too long. I'm concerned the window is closing for trying to make this a better world. I feel Cakewalk is composed of people who want to make this a better world, they're doing what they can to implement that goal, and yes, I want the good guys to win.
2015/03/01 12:40:52
scook
Anderton
 wondering why clicking on the CCC Platinum ProChannel Collection crashes the CCC...

I sent you a PM about this.
2015/03/01 12:55:12
John
whitejs
Sarcasm aside, Craig, although you've blessed those who may not read product issue details with fine information, having listed every possible notable improvement/change, it seems a bit defensive.  I would seriously ask, as I don't come here often, do you work for/with Cakewalk, or have vested interests in the company?
 
And I say that because there are so many places that advanced users such as you and me could have already found and reviewed the great features and developmental progress offered in Platinum OTHER than an immediate reply here that it just looks defensive and a bit "company guy".
 
I say this because I wanted, with my rightful opinion and privilege to express myself to another user, to convey what might be a simple, practical viewpoint to someone who was on the fence about the upgrade purchase.  I use Sonar daily, and have done so with the embodiment of Cakewalk's DAW products for over twenty years.  My posting was my basic feeling about this issue.  X3 was doing fine in so many ways that are entirely similar to the function of Platinum that I spoke such.  This is a user forum.
 
Now, if I take your example and list all the things that ARE THE SAME in form, function and application we'd lose about five feet of text space on this page, and it would indeed be even more of a contrived effort (although less sarcastic) than your effort to list all the possible (but not used collectively, as listed, buy anyone) changes.
 
Sonar kicks butt.  X3 kicks butt, but I've not clicked on it for a week.  Platinum rolls excellently, in many respects; it just didn't change a great deal for what I would guess are many users, and I want to put that out there.  No need for the cavalry -- especially the sarcasm troops, as this place has enough contention and smarty-pants responses to go around already.
 


You have every right to your opinion.  My view is completely different form yours. Platinum is a major release that is great not just because of very useful new feature but because a boat load of bugs are fixed in it. Plus it offers continued improvement for the duration of the membership. The new stuff is very very nice but for me the biggest to get Platinum is just how well it works.  X3 e was a very good version and I take nothing from it when I say Platinum is as much improved in its stability and smoothness as X3 was over X2. 
 
Because you don't see these things well you think there is no advantage in upgrading. You couldn't be more wrong. 
 
As to Mr. Anderton he is a huge asset to this forum. That may not be important to you but it is to me and most every one else. You have no right or license to question his being here at all.
 
You may disagree with him all you want but you may not question his integrity.    
2015/03/01 13:04:20
Anderton
John
As to Mr. Anderton he is a huge asset to this forum. That may not be important to you but it is to me and most every one else. You have no right or license to question his being here at all.



With all due respect, I disagree. I think he has every right to make any comment he wants. That also has the benefit of presenting me with an opportunity to clarify anything that needs to be clarified.
 
I subscribe to "nothing's better left unsaid." I'm not perfect just because I try to be. You can never go wrong with self-examination and making course corrections.
2015/03/01 13:17:13
John
 I give you Craig the same rights I give him and you are not allowed to question you! 
2015/03/01 14:29:06
whitejs
Craig,
 
I've benefited from your focused and enlightening presence in the musical market since the late eighties.  Not an issue of EM went by that I didn't get before the bookstore could put it on the sell-shelf.  I see your involvement here as an incredible boost to the community.  Although I did not know you were officially helping out with things, I certainly held your comments in high regard for both their accuracy, advocacy and intent.  My humor was in asking the rhetorical "Hey, you workin' for these guys?"  It was a big smile from me to you.  I send you another even greater smile after reading your mature, balanced, candid, informative reply.
 
I'm a serious tech-head when it comes to this stuff, like many here, but I always try to keep a perspective that might help those that are not in my shoes.  I know all the things that are new, and I can heartily say that the movement by CW toward improvement has been a blessing.  I went over to Samplitude for a bit -- right around when you were down about CW (2012-13 or so) -- and returned with X3, ARA and a demonstrated stability increase in Sonar.  
 
BUT, that being said, I wrote what I wrote to give a shade of light to those who are less intense in their application of Sonar -- those that might not want to spend on the upgrade and those who might not be immersed users the way we are.  I like doing that; it can often be a little beacon amidst the emotionally faithful who would never say a word contrary.  I like doing that because we all have nothing to lose and all to gain by sharing ideas.
 
I've not read all the retorts here, but I assume that many rushed emotionally to the rescue of both you and Sonar Platinum.  We have to watch that stuff and let folks say what the say with freedom and, if at all possible, interest in another chord, so to speak.  My comments meant no one the slightest iota of harm, let alone insult.  I will again say that the "clubby" atmosphere here has to be avoided at all costs.  Keyboard warriors who would relatively anonymously challenge the world from the isolation of their desks are the bane of the internet, and that sort has been a serious issue here over the years.
 
Thank you for explaining your humorous approach to delineating the new aspects of Sonar, and take my apology if any aspect of my writing offended you.  My electronic development in music would be of a completely different form and function had you not been in an informative, enjoyable technical influence in my life over the years.
 
Jon
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