Unfortunately what I intend as humor often comes off as sarcasm...I say a lot of stuff with a smile on my face, not teeth clenched in anger. I'm not a fan of a text-only medium. At my seminars, I often make a lot of comments which if you were to write them down, would look snarky but they're the "laugh lines" that loosen up a crowd when accompanied by a grin.
It never occurred to me to put an affiliation in my sig because I've always been a huge SONAR supporter; the affiliation is in all my blog posts, and my forum posts aren't that different than what I've been posting long before the Gibson acquisition. But I think it's a good idea. The only problem is that I'm a Gibson employee, not a Cakewalk one, and I don't
have to be here...I'm here because I want to be. So I'm not quite sure how to describe myself, especially because I'm so familiar with the software I also point out issues that others might not encounter. I'm still waiting for them to fix the VX-64 problem...and wondering why clicking on the CCC Platinum ProChannel Collection crashes the CCC... [
Edit: scook pointed out that users will not encounter this, mine was a unique case because I did not clear out settings from something I tested.]
I'll try to keep this short. I felt in 2013 that Cakewalk was going down the tubes, and I'm not ashamed to admit I wanted to steal a Cakewalk employee for Gibson before the company disappeared and he was hired by someone else. That's when I found out the company was for sale. Gibson Brands' CEO has been a Cakewalk user since DOS, and when I asked if he wanted me to research this opportunity, he saw unrealized potential and said yes.
Cakewalk had a lot of plans they had never been able to implement for a variety of reasons. Despite the condition of the company, I felt if they could do what they always wanted to do, they could turn it around. And the company did something amazing - turned around a very bad year into a good one in the last three months of 2013. X3 (which was "baked" before the acquisition) was a great release and the community's faith in Cakewalk, which was rewarded by X3, basically saved the company.
So I have a business reason for wanting Cakewalk to succeed, although my job is not dependent on their success. But that's dwarfed by my
personal reasons for wanting Cakewalk to succeed. I've known the people there for a couple
decades and they are some of the nicest, sharpest, most dedicated people I've seen in any company - and I've consulted to companies literally from A to Z, including major companies like Microsoft but also Steinberg, Ableton, Native Instruments, Peavey, TASCAM, etc. etc. I
know how much the people at Cakewalk care about their customers and how much they appreciate the community's support.
I was at meetings where the membership program was discussed and the
entire thrust of it was "how do we create happy customers?" That was their sole motivation. Of course, a zillion happy customers would have business benefits. But the motivation wasn't "how do we have better cash flow?" and then they worked backwards from there. So when the program was introduced and the cynics came out saying that it was a money-grubbing scheme, Cakewalk would just take the money and not deliver anything, and that Cakewalk didn't care about its community, it was
really disturbing to me that people could be that cynical and that distrusting. I understand why - I can read a newspaper as well as anyone else - but here was a company that was being idealistic and placing the customer first, and they were greeted with distrust and derision by some.
Yes, that does bother me. A lot. But it would also bother me if, say, Ableton did the same thing and got the same reaction. I have a lot of friends at Ableton and that company is also filled with nothing but dedicated people. My impatience with the human race is not limited to reactions to Cakewalk
And yes, I do want Cakewalk to be successful. But 90% of that is because I'm a hardcore SONAR user, I depend on it, and I want the program to go as far as Cakewalk can take it. The other 10% that's business-related comes out of that. If I left Gibson tomorrow, my opinion would not change. If anything, I would become
more of a booster because then no one could question my motives.
I'm not a kid. I'll be dead before too long. I'm concerned the window is closing for trying to make this a better world. I feel Cakewalk is composed of people who want to make this a better world, they're doing what they can to implement that goal, and yes, I want the good guys to win.