I changed to 64bit for exactly the same reason Rob - I just saw the writing on the wall for 32bit Plugins and eventually Windows X86 itself. It was relatively painless though, as I found that most plugins now have a 64 bit version, and as S Cook said, if they don't they are quite old. The big advantage was that it forced me to make changes that, being a creature of habit, I had put off. Many of these out to be a massive improvement,, like moving from Sample Tank 2 to 3, which sounds amazing.
In the process I also came to realise that it was time to let go of certain sounds and effects that had been long time favourites. For example, my go-to reverb for individual backing tracks for my live show was Lexicon Pantheon, from Sonar 8.5. I erroneously thought that it was a 32 bit plugin, so began the search for an effect that sounded exactly like it. After a couple of hours experimenting with Breverb 2, although it didn't sound the same as the lexicon, I much preferred the result. I guess you could say that the process taught an old dog some new tricks:)
Once everything is 64bit you will be amazed at the performance difference that the extra ram makes. One tweak that I found particularly effective once I changed over was to disable core parking. There are many threads about it on this forum.
Interesting that you are finding a difference in sound Rob. I know that the much faster loading and response time of Sonar in x64 makes me think that the whole world is better:)
Glad to hear that you are finding bit-bridge more stable in Platinum Tino Red. I think it is all round the most stable upgrade we have seen in a long time - well done bakers!