I went and watched your video again and you basically answer your own question. If you notice when you have the volume fader at 0 db and adjusted the gain fader for an increase the limiter did exactly what it was supposed to do.
It wasn't until you increased the volume fader that it appeared that the limiter wasn't working, in reality it was still doing its job but you increased the output after the limiter. Also since the volume fader is after the limiter you can turn it down to reduce overall volume, use the limiter to smooth out peaks and use the volume fader to reduce volume to the bus.