I don't know whether Cakewalk are interested to know or in fact worry about these things but AudioFanzine have got the wrong impression about the new Cakewalk sales model.

Here's a copied quote from their recent online magazine.

"The other news is the upcoming Pro Tools 12 and a new acquirement policy. You won’t purchase the DAW anymore, but rent it, just like Adobe or Cakewalk have done recently with their software. Various renting options will be available starting from February;"

http://en.audiofanzine.co...ws/a.play,n.19748.html


I'd be just as happy for Cakewalk to delete or lock this thread once they have the info.

Journalists are supposed to do their research and validate their information. Sadly this is less and less so.

They also mention about a pro tools unlimited license and then say you are only able to rent it..

I did a report writing course a couple of years ago.  The crux is that all important info needs to be in the first paragraph.  Following paragraphs can then drill into the detail.  This means lazy readers get the important stuff right at the beginning.
 
In other words, Cakewalk's marketing info needs to state very clearly in the first few sentences that you own Sonar forever if (a) you pay outright for a year, or (b) you complete 12 consecutive payments.
 
Basically, many people read the first few sentences and think they know everything, but assume the detail.  You can't leave important stuff till later in the document (or web page).
 
Personally, I think Cakewalk/Gibson needs to jump on this quick, because once wrong info is circulated in the public domain, it takes 10 times the effort to correct it than it would to have got it right in the first place.
 
Just my $0.02c
 
EDIT:
Hmm, just took a look and it's pretty darn clear when you click "Membership" on Cakewalk's site:

Pay Upfront:
Just like before, you can purchase SONAR with a one-time payment and immediately own a permanent license.

 

There are people who do not comprehend and make assumptions.
There are people who deliberatly misrepresent.
 
And there are people that listen to the them and beleive it.
 
And some people are genuinely confused by all the accidental and deliberate misrepresentation.

I think the name "membership" just makes it confusing. You simply equate it with other memberships in your mind. I realize they had to call it something and a case can be made for "membership" over something else, but it may cause more harm than good.

 
If Cakewalk hadn't said a word about the whole thing there wouldn't be any problem.
 
The option to pay in 12 installments could have just showed up in the shopping cart.
 
Would have saved a few thousand posts, bad press and confusion.
 
All this membership business is just a smokescreen.
 

I have said it before on posts, the use of the "membership" term was a poor choice.  
 
I bought the Platinum upgrade outright, just as I bought other new versions.
 
Getting the Craig Anderton FX Chain updates, which seems to be part of the "membership" means nothing to me since I don't use them.

Sanderxpander
I think the name "membership" just makes it confusing. You simply equate it with other memberships in your mind. I realize they had to call it something and a case can be made for "membership" over something else, but it may cause more harm than good.

I think this trend started with X2 and the "Content Club" with the Sonar logo credit card icon... 
http://forum.cakewalk.com...ub-m2682251.aspx 

mudgel
I don't know whether Cakewalk are interested to know or in fact worry about these things but AudioFanzine have got the wrong impression about the new Cakewalk sales model.

Here's a copied quote from their recent online magazine.

"The other news is the upcoming Pro Tools 12 and a new acquirement policy. You won’t purchase the DAW anymore, but rent it, just like Adobe or Cakewalk have done recently with their software. Various renting options will be available starting from February;"

http://en.audiofanzine.co...ws/a.play,n.19748.html


I'd be just as happy for Cakewalk to delete or lock this thread once they have the info.

I just wanted to say THANKS for looking out for Cakewalk with your thread.  I didn't see if they had posted or not, but it's nice to see folks looking out for each other, and it is sooo easy for some factually lacking press to damage the reputation of a company - particularly a small one like Cakewalk.
 
Bob Bone