I think VocalSync is a little underrated in terms of how valuable it really is for producers and engineers. They are similar products on the market that go for upwards of $500 that accomplish very similar results. Basically, this is a huge time saving tool for producers who need to absolutely align multiple vocal takes across a performance. Before this kind of technology, they would have to meticulously move and slide vocals to get them to align and sound tight. This is an absolute must for most commercially released music. It works great on vocal leads, harmonies and backing vocals. Now what makes VocalSync even cooler is the integration inside of SONAR. Third party versions of this technology often show up as plugins and require more processing to achieve results. With VocalSync, this technology is integrated right inside of SONAR allowing you to preview the waveforms visually and adjust to taste, and then quickly render the results.
So why is this such a holy grail for producer? Well, as mentioned before, doing this manually is painstakingly difficult and time consuming. Sure you can do it yourself but really why would you want when this kind of technology can streamline this process and achieve the same or better results in most cases -and in less time. When we talked to producers, we got a lot of feedback about how cool it would be to integrate this inside of SONAR, so that's what we did. This is a professional grade tool that almost anyone, regardless of skill level, can master in no time. We think that's pretty cool.
The other very important use for this tool is in the post production world for audio dialog replacement. Let's say you record video or film using a scratch track or you have a noisy environment. You can now have the actor come in and re-record his/her lines in a controlled environment and then easily match the new and improved vocal take with the bad audio track. Again, this is a huge time saver.
So basically, we see this as a very powerful tool, aimed at pros. And that's why it's included in SONAR Platinum.
My 2 cents.