OK, I <finally> figured it out. For the Benefit of Mr. Kite, here's how you do it:
1. Open a screenset with PianoRoll or (in my case) an AD2 DrumMap. Arrange your screen so you can also get to the clip that the MIDI resides in.
2. Select the kick (or whatever). Kick gets a hair darker indicating you selected it.
3. Right-click on the top bar of the MIDI clip. NOTE: If you right-click on the clip body, it will undo your selection, and select the whole clip's contents; the clip color should -NOT- change when you right-click it.
4. Select ProcessEffect, MIDIeffects, Velocity. Adjust whatever as desired, and hit OK. Only the kick's velocity gets affected.
5. Go select the next element, repeat wash, spin and dry.
AD2 has some great sounds in it, but the odds of any of those AD2 Beats being the drum part that fits your song is pretty low. I've had to program the whole damn part, dragging hits around by a 64th note to get it to gel. The task (as suggested elsewhere) to vary all the velocities one at a time by hand would really suck.
Thanks for your help in my figuring this out.