SGodfrey
For me the big point is that there's no deals anymore.
This new plan amounts to a doubling or tripling of the customary price people have come to expect. And it happens by nibbling away in several areas:
1) Controlling or eliminating the late-life discounting
2) Discouraging the skipping of releases
3) Increasing the subscription 33% in the second year
4) Charging more for one year than was previously charged per release, even though the releases were usually spaced about 18 months apart.
Every business is entitled to try to maximize their profit. My only objection is the attempt to pass this off as an altruistic move. It is not altruistic. It is profit-centered, and there is nothing wrong with that. I want Cakewalk/Gibson to be profitable so they will have the resources to continue to build a good product. As a person who has had to make many similar marketing/pricing decisions in the past, I caution that pricing is not a one-dimensional thing. There is action/reaction. I expect that the most active Sonar users will support the program, but this program could prove to be very off-putting to the less active users and most importantly, the potential new users. When looking at other options like Reaper, I can imagine many will be driven away, so this may not end up maximizing profits in the long run.