I have the $150 to pay up-front, but I have decided to pay monthly. Why? I have complained for years that Sonar should cost more. I have offered to pay more. Now I can.
This is completely self-serving. It makes me feel better. Seldom do we get to “tip” most of the vendors we purchase from. Here is an opportunity for me to show my appreciation for all the work and perseverance of the CW dudes, and the Gods of Gibson.
I always tip the parking-lot and toll-booth attendants. And of course waitresses and waiters and the sushi chef. I often give money to the local quick marts so they can cover the cost for kids that come in who do not have enough for the particular treats they desire.
Why do I do this? It makes me feel good. As Jim Rohn instructed, “Always give a larger tip than required. You will sleep better knowing you did more than expected. You will have made some one’s day happier. They will remember.” It’s all about paying-it-forward. This is what elders of the tribe do.
And I do get paid enough for audio work during the year to pay for the new program. So all the personal work I use Sonar for is free.
A few years ago my wife’s not-for-profit organization investigated becoming a membership organization. Essentially having contributors be designated members. But, in Michigan, being a “Membership” organization has some significant consequences. The “Members” have to be able to vote for the board members. Since this could result in unqualified persons becoming in control of the organization it was decided to not call the contributors “members.”
No doubt the way CW/Gibson has structured this upgrade as a “Membership” it is not subject to the Michigan requirements.
But, I do not think I am a purchasing a membership. I am purchasing a support contract. And as described, this will in the beginning be a 12 month commitment of support by the CW/Gibson dudes, with benefits.
The current scheme is a great approach. Lots of options. And flexibility.
Seems to me that Sonar is just now getting started.
And, ‘tis a better beginning to this New Year than last year’s major ice storm. My family lost two cars, and two porches, damaged the roof on my house, downed phone and power lines. This past Monday, finally, the new roof installation was completed. Took three weeks because of the weather here. Looks pretty. And so far, no leaks.
Here’s to Karma going our way.