Not intending to sound impolite, but I keep hearing "next year $199" -- I know you don't want to commit the company to $199 forever, but is it envisioned that it will go much beyond $199 per year to maintain a Platinum Membership?
That is, i can see it going to $219 or $229 in a couple years, but are you planning to eventually have long-term future maintenance be on the level of $499 per year?