Eric_171615
Oops, I started with Sonar last year and it looks like I chose the wrong DAW.
Because for me, any kind of subscription based model is 100% No No.
To me, the subscription model works, but only if it's a no-brainer. I'm not keen on the 1-yr pricing. I would have gone $9.99, $19.99, $24.99 with a 2-yr payoff vs. 1-yr. If you've been paying for it more than 8-12 months, you're more likely to pay it off or perhaps make a discounted final payment of $200 (for Platinum) to avert the 2nd year, but the idea is appealing. I can pay a little bit and try out the new one for 3-6 months, but as a newcomer, the rates are a bit pricey. I think the increased sticker price isn't as appealing, either, but users may enjoy having the ProChannel on the mid-tier version.
If you started at the bottom, but decided Platinum would better suit you, then upgrade on the fly at a discount, depending on how invested you are. In other words, CW could calculate a deal for you in you upgraded, downgraded, etc. and you could see a "generated" calculated payoff in payments or outright cost.
But the idea is not only to invoke existing users to upgrade, but to woo others over from Studio One, DP, PT, etc. I just think the current subscription offerings need adjustment.