• SONAR
  • Lack of any nicely written intro why the new Sonar is better makes it look like bad news?
2015/01/22 21:45:56
n13L5
I clicked the link from your newsletter and ended up straight on a "buy it now" page with zero informational content on why its better than the last Sonar.
 
That's a little unmotivated :p
So next I find a product comparison matrix, which ostentatiously compares the new versions among each other, but comparisons to the "old" Sonar can only be seen by mouse-over.
 
Given this apparent lack of walking customers through the 'great reasons' to upgrade, the initial response is likely to turn out to be a dim read of the whole thing:
 
Support (and fixes?) aren't included with the product anymore but turn into a separate subscription: just the backlash one would expect when one's favorite company gets bought out by corporate foam whippers.
 
Next station on this train is subscription only?  Continual internet connection required?
 
Or are you guys going to tell us why the 'new' Sonar is great news to celebrate and just didn't have time to write anything yet or put it some place visible?
 
 
(disclaimer: I will never use subscription software, it would be reason for me to switch to other software)
2015/01/22 21:52:25
mudgel
While looking for a headline you've obviously missed all the content about this release. That's a shame because there's more information out there about this release than any other and it's been out for a week leading up to yesterday's official release.
2015/01/22 21:54:22
John
There is no subscription. No where did you read that there was. 
 
The new features were/are clearly listed if that is not good enough I'm not sure what would be. 
2015/01/22 21:57:40
John T
I think there's a good point at the heart of this OP. I think Cakewalk often does a better job of preaching to the already converted than to new people. That's not to say there's nothing here for new people; quite the opposite, in my view.
2015/01/22 22:03:11
stratman70
Also , their is NOT a requirement to stay connected to the internet??? Where did you read that please?
 
what happens is, if you "log out" of the command Center when you log back in your product list and info will have to be rebuilt-That is the way I read it.
 
 
2015/01/22 22:12:45
n13L5
Cakewalk can't expect a newsletter subscriber to have previously searched around for info on the new version or even be aware of it.
 
So, basic marketing rule on a newsletter link would be to put you on a page with some info on why you should bother to upgrade.
 
@ John: A feature list doesn't cut it. Especially without any hint what's better than the existing version. A bunch of product names don't carry a lot of information. (any marketing department will tell you that)
 
Especially since the list mainly shows me that I'm paying twice for a bunch of stuff I already upgraded on my own:
Like Z3TA version 2 and Addictive Drums 2 with all Adpacks I found even remotely interesting.
 
And a monthly payment qualifies as a subscription, no matter if you use that word or avoid it.
 
 
@ Mudgel: All that content you mention was neither shown or linked from the newsletter.  -15 lines for a 'look at my stuff' sig?
2015/01/22 22:17:05
n13L5
stratman70
Also , their is NOT a requirement to stay connected to the internet??? Where did you read that please?
 
what happens is, if you "log out" of the command Center when you log back in your product list and info will have to be rebuilt-That is the way I read it.
 
 


That was my cynical guess at the "next" station on this train, judging from some other software outfits - not the current station.
 You know, Adobe comes to mind :p
2015/01/22 22:18:46
John T
I reserve the right to be amused by a man in a zany hat with an anti-money signature making a consumer complaint that centres around questions of professionalism. I mean, there's irony to be savoured there, if you like irony, which I do.

However, there is a sound point in "a feature list doesn't cut it". I read it perhaps more generously myself; I think Cakewalk are generally too shy about selling themselves.
2015/01/22 22:18:52
YolandaSupercute
n13L5
Support (and fixes?) aren't included with the product anymore but turn into a separate subscription: just the backlash one would expect when one's favorite company gets bought out by corporate foam whippers.

Sorry you didn't find the info you wanted right off the bat, but there certainly is/was plenty of info out there telling us all about the new Sonar, at least when I was researching the possibility of upgrading.  Also, the above statement is a bit off, as really within the new model, support and fixes aren't included WITH the product because in all essence they ARE the product.  However you decide to attack this new version of Sonar financially (lump sum or monthly installments) you are paying for 1) the license to use the software and
                                              2) ongoing support, fixes, updates, and additional content for as long as you decide
                                                    to maintain such an agreement
 
At least that's my take.  And I'm happy with the whole shebang, after carefully researching and analyzing pros/cons of both the new Sonar software and the new Cakewalk purchasing model. 
2015/01/22 22:20:40
John
n13L5
Cakewalk can't expect a newsletter subscriber to have previously searched around for info on the new version or even be aware of it.
 
So, basic marketing rule on a newsletter link would be to put you on a page with some info on why you should bother to upgrade.
 
@ John: A feature list doesn't cut it. Especially without any hint what's better than the existing version. A bunch of product names don't carry a lot of information. (any marketing department will tell you that)
 
Especially since the list mainly shows me that I'm paying twice for a bunch of stuff I already upgraded on my own:
Like Z3TA version 2 and Addictive Drums 2 with all Adpacks I found even remotely interesting.
 
And a monthly payment qualifies as a subscription, no matter if you use that word or avoid it.
 
 
@ Mudgel: All that content you mention was neither shown or linked from the newsletter.  -15 lines for a 'look at my stuff' sig?


Is this the page they sent you to? https://www.cakewalk.com/Products/SONAR I didn't get a newsletter. 
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