Paul P
John
CW is not using a rental model either. That needs to be clear.
The first 11 months look a lot like a rental to me, John.
Maybe we should call it an eleven month lease, with option to buy (for one payment) at the twelfth month.
A program is the
entirety of the model. In a rental program, you rent. Obviously this is not a rental program because at its conclusion, you stop "renting" and own the software. The closest you can come to a rental program is to call the monthly payment variation a
"rent-to-own" program.
But, you also don't have to choose that option. You can buy it outright and have a permanent license from Day 1. So the "program" really comprises choices, it is not just one model.
You save money with quantity pricing. You can either make accounting deal with your account every month, or you can buy all 12 months at once and save money. It's like any store where you pay less if you buy things in bulk instead of singly.