Paul P
[we're getting pretty close to double-posting here...]
So tell me how the program is different from renting for the first 11 months ?
Because "the program" isn't just about the first 11 months. It's also about buying upfront if you prefer that. If you want to look at only a
selected part of one aspect of the program and not consider that it's DESIGNED to last more than 11 months, then it has the appearance of a rental program. But then the 12th month hits, and its true nature of not being a rental program (as the world defines it) becomes obvious. If it was a rental program, then you'd rent for the 12th month, 13th month, etc.
That would be like saying SONAR's model is giving away software for free because if you download the demo, it sure looks like that's the case for month 1. But at month 2, you discover it is not a model that gives away software for free. Similarly, at month 12, it's obvious the "rental program" is not a rental program.
And I think it's great that you can now rent Sonar for a few months. You should be crying this from the tree tops.
Why aren't you ? 
Because the overwhelming sentiment in the forums is that people want to own what they buy. This is not a rental program and promoting it as such would be inaccurate.