Is there a place for a product key or activation? It does not ask anything.

NSA already did it for you ;)
 
more Seriously since it's an pretty automatic online process , i think it get everything from your account 

If you installed using the Command Centre and you remained online it already has registered and activated your product. No action required on your part.

If you want to do an off line installation without the Command Centre you use your Serial number and get back an activation file all of which you can save so that in future you can do another offline installation on the same computer.

The only caveat is that if doing off line installations without the Command Centre, then you must do this for every computer on which you install Sonar.

Yeah, I installed using command center. Weird. Thank you.

Not weird. It's mentioned in the installation information as one of the features of the Cakewalk Command Centre to help streamline the installation process.

vladasyn
Yeah, I installed using command center. Weird. Thank you.

No, this is a beautiful thing.  

"Transparent" comes to mind...
 

I'm Liking this feature kind of a pain the old way and you can download all files at once from the command center before you had to use firefox or something similar to download multiple files

How come it does not ask me to register or activate?
 
Don't ask. Don't tell?
 
This sounds good as long as it doesn't need to verify activation every so often shutting Sonar down until you access the web, like Guitar Rig seems to be doing.