Don't feel slapped in the face.
I think it's kinda cool for a number of reasons.
First, it could be a slow roll out to reduce the bandwidth pull.
In the past some users have complained about slow downloads. By rolling out in small groups, the load is distributed.
Second, a lot of the regulars are having to wait. This means that a different group of people are the first ones commenting on the products. In the past, it tends to be everyone at once giving their thoughts.
Third, because of the lower number of new users, bugs are discovered a little slower giving the Bakers time to respond to issues better.