From what I've read I think it's clear that 1.0 is going to be discontinued entirely. That's why they're refunding the remainder of everyone's annual subscription. It looks like they're starting afresh with 2.0, and they want everyone to purchase a new subscription.
2.0 is currently in beta and it says on the website that as if this time, it's only available for Mac users. I can't find any information about if and when a Windows version will be available. For me, the way they're going about this is all wrong. They're treating their existing customers like crap. The least they could do is be upfront and unambiguous. Instead they're leaving us in the dark.
Is it within the ability of a data cloud service to transfer everyone's data to the new server themselves? Of course it is. They have that data and the means to transfer it. The fact that they're asking people to do it manually is awful. With Gobbler, it's not just a matter of your projects but also your revision history as well. Can you download all of your revisions? What would they look like? How would they be organized? I've relied on Gobbler to download earlier revisions many times. It's been nice having them there. I guess the lesson is, never rely on any of these cloud companies.