In 1996 I was using cakewalk to make Drum and Bass and the name I used was Sonar. A few years later I started going to Barcelona to the Sonar festival. Then Cakewalk became Sonar and I had to stop calling myself that. Now it seems there is uncertainty in keeping the neme. As we are full of speculation at the moment, what would you call it? 
 
So for fun, what should Sonar's new name be?
 
 
Phoenix
Lazarus
 
 
 
 

Is Phoenix too corny? 
 
Yep. 
 
But just for the record, that's what I think it will be.... 

I agree, but I thought I should make some suggestions to get the ball rolling.  I really like Sonar, and I liked it before cakewalk did, and hope they can keep it. I'd much prefer they turn the perception of Sonar around, than give a new name that everyone says 'oh its just Sonar with a new name'
 
The Artist formally known as .....
The Professional formally known as ......
The Platinum formally known as .......
 
Maybe it should just have a symbol
 
 

UpHeavel !

Digigasm

Here's one not too obvious:

SONAR by BandLab.

Sorry, couldn't resist.

sharke
Is Phoenix too corny? 

..definitely better then 'Arson'.....  

While I love the software, there really needs to be some serious thought to the name. Sonar Platinum sounds good, but SPLAT is not. Do a Google search for SONAR and you have to go halfway down the first page before you get to anything about music software (on the other hand, search for BandLab and the software compnay is the number 1 return). A search for Phoenix brings up a ton of sites for Arizona. My guess is it will be something unique so that it hits the top result for any web search.
 
 

Zooner, Zozy, or maybe just Zonar + ? 

Auris  (I was king for play on aurilingus, that may not be good latin)