"I realize this, and I agree that must be where it came from. But it's been 14 years since USB 2 was introduced. I don't know when USB 2 interfaces started to appear, but it can't have been much more than five years after that. That would make it nine years now and still there is this misconception that Firewire is better. I don't really have a point beyond being puzzled that many people still seem to believe this."
Moving away from sound cards, when I first got a dual port external hard drive I also had a Mac pro with Boot camp on it. I did a little test by transferring the same files (about 70GB worth) onto the drive via Firewire 400 and USB 2.
When booted up as a PC the file transfer was very slightly faster via USB2, however when in Mac mode the transfer was quite a bit faster via Firewire.
(All transfers using the same usb/firewire port and the same HDD with the transferred files deleted of the external hdd after each transfer). So it may be the Apple promoted firewire as better because it was on a Mac, whereas on the PC they are much closer?