The Event View is the only method I know, other than actually recording events in the normal fashion.
There have been times when I've wanted to add controller data to a recorded MIDI track, such as mod or pitch wheel events. The easiest way to do that was to re-record the track, but just work the controllers without playing any notes.
Of course, that method will only work if you have a controller that supports after-touch, or has an expression pedal. I know that some people use breath controllers for that stuff.