Great bankster theories and presumptions boys, but very doomsday, dark, negative, and well, I'm thinking extremely, ahhh,
PRESUMPTUOUS to think Bandlab has a master plan to drag us deeper into our hellish existence than we already are.............
Got any spread sheets to back up these theories, or did you just figure this out all on your own sitting alone in the dark of your man caves, only light shining in your face from the monitor as you sit at the helm of your procrastination stations? Hmmmmm??????????
Sorry I'm NOT buying of that lure... Nobody invests millions of dollars into a failing company just to be nice
I'm theorizing that Cakewalk was not only profitable it rated the best of the best when Roland bought it from 12 Tones Inc.
I shall also theorized that the folks at Roland did NOT invest in Cakewalk out of the goodness of their hearts because they felt sorry it couldn't make it on it's own... If it wasn't profitable they most assuredly wouldn't even acknowledged it's existence.
It was going so good, they offered CEO and founder Greg Hendershott an obscene amount of money which he of course took and retired FOR LIFE with. That's my theory, and I shall assume or presume nothing else.
And really why should I even care about how much money anyone else makes but ME?
Being I make money making music with using their most excellent and bodacious tools they have to offer,
I'm not only happy for them, I want them to continue to make money to provide me with more goodies and tools to make it easier for me to make more music with. Cakewalk had a great run with Roland.
NOBODY at Cakewalk got fired, and when on to make Sonar even better, better, and better, and very profitable, just not as profitable as Roland's hardware.
So they sold it to Gibson Brands, which by the way, wasn't in the habit of buy ANYTHING that wasn't profitable.
And so it remained so, right on up until the day Vulture Capitalist and CEO and owner of Gibson Henry Juszkiewicz fired everyone at Cakewalk and shuttered it just around the time Tascam was introducing their new Track Factory Porta Studio which consisted of SONAR Professional preloaded and preconfigured into an Intel i5 Nuc, a set of Tascam headphones, Tascam large diaphragm condenser mic, and Tascam 2x2 audio interface for a retail price of $1300 (us).
Goodbye Cakewalk, Hello Tascam Porta Studio that doesn't need any elaborate tech support, and it's limited warrantee expires in a year..... But.......... being Henry owed so much money to creditors, he became a questionable risk, his credit was downgraded, and couldn't get the money to finance the Tascam Track Factory..
And that's part of my theory, and the other part has a much happier "Beginning" than you obviously 'Presume" or least insinuate Cakewalk future to be with Bandlab....