It all depends on the person. For some people, they need a fully crafted song in order for melodies to become something great, catchy, and convey certain scenes in their eyes. However, some people can pick this up very fast and only require a simple melody.
I can relate to this because I had a friend who shared a simple, catchy rap melody he created himself and shared to me. Even though it was just a melody and nothing more, I got the intended vibe already from that melody. So, for me, he didn't need anything more to that melody; the melody was already great and catchy in my eyes.
I bet if I never heard of Beethoven's 5th symphony and someone just shared the motive in the beginning of his symphony to me and nothing more (those 4 notes on the higher and lower octaves), that I would already pick up on the greatness and catchiness of that melody.
I bet I would already perceive it as a melody worthy of becoming famous. But, for other people who cannot pick up on that as fast as me, they require the rest of the symphony or, at least, some of the symphony in order for the melody's greatness and catchiness to get across to them.
I think it all depends on who you are. Since professionals have adapted to a higher standard, then they require more than a simple melody in order for a melody to become something great and catchy.
It would be no different than how a person has adapted to a higher standard of writing. They would require more than the basic, average writing skill in order for it to be good writing and for them to get the intended message of the writer.
For example, having some spelling, punctuation, or grammatical errors might render a professional English teacher not understanding the student's writing and perceiving his/her writing as awful gibberish.
If not awful gibberish, then something that's not good writing. But, someone who has adapted to a lower standard of writing would see that student's writing as something good and that person would clearly understand the intended message of the writer.