• SONAR
  • No more bakers! (p.2)
2018/02/26 17:12:39
Kamikaze
I personally can't see them keeping the Cakewalk part in the name, as 'Cakewalk Sonar by Bandlab' seems a marketing mouthful, and being it was twelve tones originally and cakewalk was the program name before sonar, then 'Sonar by Bandlab', 'Bandlab Sonar' or something seems mre likely to me. And when all the rebranding is set up they aren't really tied to the website name cakewalk.bandlab.com.
2018/02/26 18:11:09
dappa1
Sonar wasn't really a good name in the first place. It just grew on me. Let's keep it Sonar unless you can think of something else. Anyway, how did it get the name Sonar 
2018/02/26 18:16:20
Stone House Studios
Kamikaze
So if Sonar become Sonar by BandLab, there's no more Cakewalk, so no more Bakers.
 
So what do we call them, now it's BandLab? Are we collectively the LabRats?
 
Professor Noel and the Scientists?
 
So many big decisions with this change over
 




I'm super stoked that they got Ben Staton back in the fold - he was a beloved forumite for a good while before going to work for Cakewalk.  Cudos Ben!!
 
Brian
2018/02/27 00:40:31
Kamikaze
dappa1
Sonar wasn't really a good name in the first place. It just grew on me. Let's keep it Sonar unless you can think of something else. Anyway, how did it get the name Sonar 


I like Sonar, I think it is a good name and has held the test of time. Cakewalk on the other hand is a terrible name, and old fashioned, from a horrible history.
 
 
2018/02/27 00:51:41
Leee
As long as it continues to work and improved upon, they can call it Ishmael for all I care.
2018/02/27 08:58:58
Studioguy1
Just occurs to me that the name would probably stay intact but the ownership will obviously change.  Sonar Platinum by BandLab sounds fine to me.  Why would anyone change a brand name, but rather amplify on it?  Sounds like basic business sense to me.  I certainly wish them well and will indeed be onboard.
2018/02/27 09:55:58
Ben Staton [Cakewalk]
Stone House Studios
I'm super stoked that they got Ben Staton back in the fold - he was a beloved forumite for a good while before going to work for Cakewalk.  Cudos Ben!!
 
Brian

 
Thanks for the vote of confidence, Brian! Much appreciated :)
What a relief to have SONAR* back! It's been awesome to read so many positive comments since BandLab came to the rescue.
I'm delighted, and very fortunate, to get a another shot at working on it - and I don't plan on wasting it!
Can't wait to see how this new chapter pans out. Bring it on!
 
*or whatever the next version is called!
2018/02/27 10:43:55
Wookiee
It is good to know that Ben and Noel are still in the mix even if they no longer bakers they are still masters of their craft.
2018/02/27 17:09:01
mettelus
I have a hard time believing the SONAR name won't carry forward because of brand recognition. I am pretty sure I saw that Cakewalk was not acquired, so that is truly gone. Variants would shift most likely just to break the lifetime update agreement, and maybe some consideration for a cooler acronym than Splat might occur.

Splat was incredible foreshadowing in hindsight.
2018/02/27 17:17:22
2:43AM
Ought to be interesting regardless.  Also interested in how they will run the update process as subscription-based or one-time fees every 2-3 years like Ableton.  Every year is ridiculous.  And I wonder what the entry-price of Sonar will be?  Maybe not Reaper cheap, but hopefully not Cubase/Live expensive.
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