Brian Walton
There would be plenty of incentive for new customers if it is based on what we already have.
If that were true, then Sonar would not have been offloaded first by Roland and then by Gibson. "What we already have" was not selling enough, which is one of the main reasons why Cakewalk was closed down.
The last version of Sonar is without a doubt one of the best DAWs ever made. Why do you think we had all the outcries when Gibson decided not to invest in the continual updates? Many of us didn't even jump ship, hoping that another company would be smart enough buy it to continue with updates....even if those updates are just to ensure compatibility with Windows releases.
They don't need to change anything about the look or feel.
Having had the chance to try a couple of other DAW's since the closure of Cakewalk, I can quite honestly say that Sonar could, with some work, be one of the best DAW's ever made. But in its present form, it's just not. Then again, I made the effort to acclimatize to the workflows of the other DAW's I tried instead of blindly groping around for a day or two and getting annoyed that things didn't work exactly the same way as in Sonar. When you do that, it's not hard to see how much greener the grass is on the other side.
Sonar has an image problem in the world of DAW's. It doesn't have the "cool" factor of things like Ableton and FL Studio, which means that the kids aren't asking their parents to buy it for them. And even in the world of people who aren't looking for "hip," it has a reputation for being buggy and unstable, more so than other DAW's. All of them have bugs and oddities and workflow annoyances, but if you were to go on a forum like Gearslutz or KVR and ask "Would you guys recommend Sonar?" you'll hear a lot of replies from people saying they used to use it but jumped ship because of unworkable problems they endured. Much more so than if you ask "Would you guys recommend Studio One?" Much of that reputation is a result of the bugfest that was X1, but the fact remains that Sonar still has some very serious issues that will have to be fixed if it's ever going to get its reputation back on track. Hopefully that will happen under BandLab, and hopefully they'll prioritize the repair of the program first before they start thinking about major new features.
But even more so than the bugs, I think if Sonar is going to attract new users it has to be polished up a lot. There are so many areas of the program that are either outdated or confusing to a beginner. The documentation doesn't exactly help - they need a complete rewrite of the manual and a complete overhaul of the online documentation, both of which were full of inaccuracies and in a lot of ways badly organized. Many long time users of Sonar don't realize how unnecessarily confusing and frustrating it can be to a beginner, and a lot of the older users don't realize how much easier the kind of modern production techniques kids are getting into are in other DAW's. When I look at how much easier this kind of stuff is in a DAW like Bitwig, and also how much better the manual is, Sonar doesn't even begin to get a look in. It just doesn't have the design or the polish in this context. Dappa1 is right, it needs modernizing in many respects if it's going to compete in today's tough DAW market. It needs some extra pizazz to set it apart from the others and get its reputation back on track.