Something tells me this wouldn't have happened had the bakers not been working on Momentum. Looking at the BandLab web site, it is clear that they are seeking out the younger generation that lives, plays and does everything through their phone. Momentum (as I understood it) was seeking out the same user group, to provide a bridge through Momentum to SONAR.
Just have a feeling that this may be the angle BandLab will take. Incorporate code from Momentum into the current BandLab iPhone and Android software that links back to SONAR. While the standard BandLab free software on the phone is good, when these young musicians are ready to go to a more 'Professional' level you can bring SONAR up and pull everything in and work on your music in a professional atmosphere.
I would also expect SONAR to start to incorporate some of the social media/collaboration aspect of the current BandLab software. Given what BandLab is already doing, can you imagine a video conference link to the folks you are collaborating with, directly from within SONAR? They hear (and see) what you hear, can discuss how to improve the mix, etc in near real time. They are already looking at changing the Cakewalk forum software to what BandLab is currently using (a good move in my opinion). Incorporating direct links from SONAR to the forum for help and assistance could be another social media aspect. It sounds like BandLab wants to keep as many existing Cakewalk forum users around, as Meng has been interacting with us on the forum a lot in just the past 48-72 hours. That is a huge knowledge base of users, and most folks on the forum have shown a willingness in the past to help out the new folks.
Also I would not be surprised to see direct links to the BandLab online Mastering software from within SONAR. Wouldn't be surprised to see it come with a few more options available only with the 'SONAR Professional' version (the last version of SONAR has links to LANDR Mastering, so I would imagine that will go by the wayside).
I can see where having a group of users looking for the 'next step' or the 'next level' would be a prime target to upgrade to SONAR. Providing them an 'easy pathway' is a no-brainer. If this works out, it could place SONAR in a unique position in today's DAW market, and might force others to play catch-up. To me it seems the folks at BandLab are attempting to offer a musical 'cradle to grave' solution - from easy input on the phone, through their own hardware interfaces, collaboration, import into a professional level DAW, provide mastering options and direct uploading to the social media presence. Also wouldn't be surprised if they are looking at another level up that helps musicians 'sell' their music, promote their career, etc.
That's my 2-cents, and probably not worth that much!

