mikedocy
Looks like a cool product but the explanation of how it works seems sketchy (see bold text quote below).
How can sound bouncing back determine if you actually hear the sound or not?
"The Nuraphones test your hearing by playing a pattern of high frequency tones into your ears when you first put them on. A microphone then measures how strongly the sounds bounce back, indicating whether or not you’re actually hearing them. Using that information, Nura creates a profile for you that’s built into the headphones and will automatically amplify sounds your ears aren’t great with, supposedly tweaking playback so that that those tones come across as loud as they’re supposed to."
I don't know if they actually have good tech, but this is a real thing believe it or not. When I last went to the audiologist, they did a test like that. The first test was your standard "tones and speech in headphones at various levels." However after that had confirmed my hearing was basically intact (about 10dB of loss from childhood ear infections) I went to another room with a device that played
MLS tones at my ears. They then measured the response and that told them something about the condition of my ears. The audiologist said it was a fairly recent discovery that when you play tones at the ear, it changes them when they come back based on its condition. MLS measurements are used because you can easily isolate them in the time domain, so they can tell the difference between the tones they are making and the return from my ears.
I have no idea where the tech stands today, as I said it was not the only thing they measured, they still did a manual, subjective, measurement first, but it isn't some complete BS. This really is a known field of audiology.