if you use reverb sends on individual channels,
automation is cool....
and if you DO automation,
a tip:
i always set the send level at ZERO first, THEN add the automation,
then it's all the way down, and you can bring it up at will using nodes....
now, if i have a lot of background vox, for example...
and i want reverb on all of them...
rather than doing it to individual tracks,
just create a new sub bus, routed to the master..
and send all the backups to THAT new bus,
and automate reverb on just the bus.
easy peasy, quick, and so easy to mix.
in fact, i've done entire mixes where the individual faders were all 'up',
everything routed to sub busses, and the entire mix done with automation on JUST the sub busses.