Getting right back to the original sound is pretty important too. Like when recording an acoustic kick for example, if you alter the drum tuning on both batter and front head the sound can change so radically.
I have set up a kick drum e.g. my Sonor kick and had a decent mic either inside or in front of the hole cut on the front head. I hold the wooden beater in my hand and hit the batter head. Listening and recording the results. Start tuning the batter head bringing the pitch up, the subs can go away and a new punchy kick results. Lower the kick and the deep sound comes back in etc.. Another thing is the padding inside the kick. Just what it is and how it touches either or both heads. This is the fast transient response of the kick now. Just moving the padding around makes an immense change to the decay of the sound!
Working with samples is another good way to get control over your kick sound. Layering kick samples can also go a long way towards shaping the final kick sound right from below 40 Hz to all up into the mids etc...That is the place to alter the eq by altering layer levels in multiple kick samples.
Setting up bass EQ in the mixing stages really comes down to how we shape the bottom end of the bass track. Sometimes a steep HPF just in the right spot will clear away some mud and leave a punchy but still nice bottom ended bass sound. Shelving the low end on the bass track just has a different sound to it. Not better. Or a shallow HPF e.g. 6 dB/oct just in the right spot too to reign in some silly low end bass energy.
Electronic music is different again. I produce a lot of it and the bass can be bigger and go lower in my opinion and it can sound amazing. Synths are much more capable in a way down in the very low octaves. The playback system needs to be able to handle it though. Like live playback.
I have always found I have an approach to getting bass levels right in a mix rather than bass/kick levels. What I do is once I get the mix sounding pretty good I drop the bass out and get used to listening to the whole mix minus the bass.
(At this point setting your kick level in relation to the mix is also handy here because you can hear it for a start!) Then I switch over the small mono Auratone type speaker at low volume and listen to the baseless mix on that for a while. Then start pulling the bass fader back in real slow. If your bass sound is good and healthy and does have enough information in it so it is not just sub sound only then you will hear it come back in real fast. And stop when you feel the balance is right. It usually is for me a little lower than where it was before.
Setting bass level to kick level is tying the bass level to one thing only. I feel the bass level needs to be adjusted in relation to the whole mix in a way.
The small mono speaker pushes out and makes far worse/obvious any levels of any part of the mix being too loud/soft.
The VU meter still does a good job at setting two levels of anything to be very similar or close. And as a result it will sound like it too.