bitflipper
So someone has now attached their name to a bog-standard effect? I didn't know you could do that. Cool. From now on, please refer to static high-pass filtering as the "Bitflipper Effect". 
I will leave naming rights open for compression and reverb.
If it makes you feel better I live in Toronto, which Drake has renamed "The 6ix" based on literally nothing except thinking it sounds cool (i guess??) No one here calls it "the 6ix" ever. It makes no sense. But sure why not co-opt an entire city to stroke your own ego!
