First time I ever saw Studio One was at a demonstration at NAMM. I actually won a copy in a raffle there. The presentation was done by a very excited fellow who bounced around like he'd had too much caffeine, and repeatedly stated that "I don't know much about software, but to my ear Studio One just
sounds better!".
He really didn't need to add the "don't know much about software" part, as that was obvious. But to my amazement, most of the people in the audience nodded in agreement. Yes, they said, it
does sound better! This in a very noisy trade show hall with sound played over a little PA system. The power of suggestion.
I am reminded of the hilarious episode of The IT Crowd where Jen breaks the internet.