Sir Les
I certainly should...my email, my soundcloud...my youtube...they do not pay me...for adverts, yet there they are...and now my computer tells me when this or that has been posted to...with interruption windows if connected..
So, if one has to pay to put adverts on billboards...they should pay the people who now have the plastered on the screens!
That's certainly an interesting point. However, your access to email, Soundcloud, YouTube, billboards, etc. doesn't always cost you anything to access. YouTube is free. Basic television is free. You get to watch almost anything you want and for free. When you go see a movie, you pay for the movie, and still watch advertisements for more movies. So, how does Youtube pay for the infrastructure to host all these videos for you? Who pays for the movie theaters to show you these movies? Who pays to have the billboards erected to show anything at all? Who pays for the technology so you receive emails?
The advertisers pay. So, you already have them paying for you to see their ads. They just don't write you the check, they pay YouTube to bring what you want for free.