Thanks guys for the replies. I am learning more and more about loudness these days.
For broadcasters, when they have to be held at specific levels no mater how the source was mastered (really loud or not), they broadcast at one level that is controlled by their compressors. If a lound mix is above the standard threshold, it will most likely sound a lot worse beacuase the broadcast will be compressing it so much to get it down to standard. By comparison, the softer mix that has retained many transients but not be as altered and therefore might sound better.
In these scenarios, the constant is that the user's playback volume becomes the active element.
If listening to a station that adheres to this new standard, the over music, news, ads, etc, will all be broadcast at the same output level. Therefore you will not have to be turning up or down your volume as much.
THere is a new movement that is working on the volume issue control as well.
It seems the bottom line is that music will have to adhere to these new loudness standards and everyone will want the best sounding tracks in the broadcast medium. As I have read, what that takes is the source to be compliant and the end user to simply turn up their volume controls to compensate.