Same as Paulo and csnack here. Why? What for? How come? And other BS thoughts ran through my head as I read the email.
Best that I can figure is they regret to inform you of the new rules they will have to follow, and those new rules require them to 'bother you' by asking that you have to make a choice to 'opt-in'.
That was the conclusion I came too. And as soon as the power comes back on I will grab me two freebies.
Do any of the freebies require iLok?