When Studio One first came along I thought it was a dumb name. What would they do, I wondered, when version 2 came out? Call it Studio One 2? Of course, that's exactly what they did.
Names stick, even when marketers try to change them. I still say "Fruity Loops". I thought when Microsoft changed the trashcan to the recycle bin it was a joke, a dig at their recycling-obsessed hometown. I still delete files, not recycle them.