Thanks to everyone for their help!
Waves support never got back to me - but I've got everything running correctly. Here's what I did:
(I can step in now, when I see people with Waves problems) ;-)
- I left my activations alone - they're on a USB stick
- uninstall everything via Waves Central
- delete everything (left) in C:\Program Files (x86)\Waves
- delete C:\Users\John\AppData\Roaming\Waves Audio
- reinstall everything via Waves Central (not the "easy" one)
- copy "WaveShell-VST 9.6_x64.dll" (or whatever version you have) from C:\Program Files\VstPlugIns to my location that I like. (C:\vst plugins\64 bit\Waves)
- open SONAR and run a vst reset
Now everything works fine. Old projects are OK and new the plugs openin new ones