Easy to forget for US folks - but all europeans face added VAT cost between 19-25% on any prices - for non-business users. Businesses registered for value added taxes this is not a cost though.
Last year it was a lot of talk about Holidays season soon to come and why offers were extended and so forth - which we europeans(at least me) had no idea what that is. One would think christmas, but seems extended almost all fall.
Just a reminder - not all US folks here....